In early spring of 2014 TraffikGroup’s 3M client needed help to create a blog where they could feature DIY projects to help inspire others with their new line of Scotch Brand Expressions Tape.

They wanted to have a very strong emphasis on imagery and expressed that they wanted their blog to be very Pinterest like. With that said, that’s what I designed for them and also giving users the ability to share the content via social media. Keeping in mind that this is a blog I created some navigation on the left, so users could filter through the content, as well as search specifics. With the design I incorporated some of the hero creative and colours of the new¬†Scotch Brand Expressions Tape line to bring to life the vibrant colours and create a nice way to frame the posts.

This site was designed while working at TraffikGroup as a Digital Art Director & UI/UX Designer

Visit Website: blog.scotchtape.ca