In 2014 my team and I at TraffikGroup were tasked to re-vamp the Cadillac Fairview website and make it mobile friendly. I worked closely with my creative director and the client to restructure the content and information to have easier navigation. How we did this was by creating an 80 page IA document which showed where the information would sit and also how to user would experience certain aspects of the site on desktop, tablet and mobile.
Once the IA was finished we moved onto design and development. Working in unison with my developers and directing them, I created every page within a template so it could easily translate onto a WordPress CMS. This also entailed designing mobile templates and doing AODA testing.
My team and I also re-skinned Google Map’s API and incorporated GPS and Geo Mashup into the portfolio map so users could find the nearest Cadillac Fairview location.
This website was created working at TraffikGroup as a Digital Art Director & UI/UX Designer.
Visit Website: cadillacfairview.com/